Highmark Health Senior Communications Analyst in Pittsburgh, Pennsylvania
Designs, develops and implements marketing communication programs to promote the organization’s products, services and/or operational initiatives. Involves a variation of paid, owned and earned media communication and event strategy development and implementation using media such as magazines, TV, radio, email marketing, Internet, live events, electronic training delivery methods, press or direct mail, among others, for internal and external audiences. May involve use of sponsorship, events and sales promotions. May involve budget tracking and measurement of the effectiveness of the programs.
Performs communications consultation activities for the organization and its diversified businesses or producers.
Has ownership to develop and implement in areas such as public relations, communications, events, training acitivites, media relations and advertising activities and other projects and initiatives as assigned.
Tracks and measures effectiveness of strategies.
Communicate effectively and serve in a consultative role with management, co-workers and external audiences
Other duties as assigned or requested.
A Bachelor’s degree in Communications, Journalism, Public Relations or English
5-10 years of relevant, progressive experience in the area of specialization
- Masters Degree for Senior and Lead level positions
Knowledge, Skills and Abilities
Exceptional writing skills
Experience in corporate communications and/or public relations
Familiarity with digital and social media
Microsoft Office suite proficiency
SCOPE OF RESPONSIBILITY
Does this role supervise/manage other employees?
Is Travel Required?
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled